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Why you need a Coach

A Business Coach is better than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Business Coach will help you develop long-term and short term goals and strategies, as well as improve your business in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it's almost impossible to thrive...


Why Ross Cox would be the best fit as a coach for my team?

Ross has the experience and expertise to bring clarity to your business and life…clarity with relation to where you choose your business and life to go; clarity as to actions to take to achieve these goals and clarity of who you need to “be” in order to implement these actions and achieve these goals.

49-year business leader who will assist you in meeting organizational objectives through assessing needs and providing tools to resolve difficulties and performance issues

Successful Senior Executive of operations for a $300 million business who will use his developed management skills to assist with business structure, team building and sales

A forward thinker and skilled problem solver who will innately relate future benefits and obstacles to your business strategy

A proven ability to work effectively with many cultures as evidenced by holding key positions in Ireland, England, Italy and New York as well as several small southern locations

Has an energetic but warm personality that makes his individual coaching, group training and presentations both “fun” and highly effective

ActionCOACH Business Coach since December 2004 and has assisted more than 200 business owners in the Triad, growing their leadership and their business’s profitability, teams, and systems through the proven ActionCOACH franchise system

Business Tools
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Hear the Success Stories

From Skeptic to Supporter

Finding the Right Coach Turned Business Owners into Believers

Darrell and Gina Williamson are experts at providing and improving physical systems within a home or business. After all, it’s what they’ve done for a living for more than 20 years--providing security and monitoring systems. But when it came to implementing systems for success within their own business, they decided to call in a different type of expert--but not without hesitation.

“ I had some bad experience in the past with business coaching, and had heard some bad things from others who’d used business coaches. It seemed like other coaches I’d encountered did their pitch, conducted an analysis, and wanted you to sign up for more and more, but didn’t have any real solutions for you,” said Darrell. “So when I got a call from Ross’ associate wondering if I would be interested in his services, I had my guard up.”

There was something about the approach of ActionCOACH Business Coach Ross Cox, though, that gave Darrell reason to reconsider.

“I thought, here’s another one of those invitations to an ‘introductory meeting’ in a motel conference room, and at the end they want you to sign up for something. I told the person calling ‘I don’t want to be rude, but I have no interest in going to anything like that, but if Ross would like to contact me, I’d be happy to talk to him on the phone. I wasn’t even sure he would call, and I happened to be in Home Depot when my phone rang. I talked to him for maybe 20-30 minutes, sitting on a stack of wood. I can say now I’m really glad we gave him a chance.”

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Who is Ross Cox

Ross was born and raised in Virginia, where he also received a strong liberal arts education from Randolph-Macon College in Ashland, Va. His involvement with the college has continued by having served as President of the Parents Advisory Council, member of the Board of Associates and Board of Trustees.

He has been married for 47 years, to his wife, Debbie, and together, they have raised two wonderful children, and now have 3 grandchildren. When not coaching, he enjoys a great game of golf at Starmount Forest Country Club and doing things with family and friends.